CASE Construction Equipment has appointed SAMCO Plant Sales as its authorised dealer for Munster, Ireland, giving contractors across Cork, Limerick and Waterford local access to the full CASE range and parts support at a time when regional equipment availability is under growing pressure from Ireland's construction upswing.

CASE Construction Equipment, founded in 1842 and headquartered in Turin, Italy, is a global construction machinery brand owned by CNH Industrial, sold through dealer networks worldwide.

SAMCO Plant Sales, based in Adare, County Limerick, operates through the wider SAMCO Manufacturing Group, a family-run business founded in 1997 that already holds a CASE IH agricultural equipment dealership across Munster and manufactures agricultural machinery for export to more than 25 countries.

The appointment extends an existing agricultural dealer relationship into construction equipment, a lower-risk route to regional coverage than recruiting an unrelated new partner from scratch.

Ireland's construction sector is now in what Goodbody has called a multi-year super cycle, with output forecast to grow 5% in 2026, roughly double the western European average, and construction employment up 9.1% year-on-year to 192,000 by the end of 2025.

Munster's construction demand spans urban work around Cork, Limerick and Waterford alongside rural, agricultural and quarrying projects, and while SAMCO's agricultural background offers useful overlap on uptime and mobile servicing, construction machinery brings different attachments, duty cycles and telematics that will require its workshop capability to expand.

For SAMCO, the deal diversifies revenue beyond its established CASE IH agricultural book into construction equipment; for CASE, it secures Munster coverage through a partner with an existing CNH relationship rather than building a new dealer from scratch.

The appointment follows a run of CASE dealer changes across the UK and Ireland, coming as CNH Industrial's Construction segment guides to roughly flat 2026 net sales, underlining why manufacturers are prioritising distribution reach over volume growth in soft markets.

For the sector, cross-selling agricultural dealer networks into construction equipment looks set to become a standard distribution strategy in regions where rural and urban demand overlap, particularly as Ireland's construction employment and output climb together and put sustained pressure on equipment availability nationwide.

Source: Hub-4 / In Site Magazine / Farm Equipment / Construction News