Amazon, Meta and Prologis join forces to drive low-carbon concrete innovation

Amazon, Meta, and Prologis are teaming up to reshape one of construction’s most carbon-heavy sectors through the newly launched Sustainable Concrete Buyers Alliance (SCoBA). Led by nonprofits RMI and the Centre for Green Market Activation, the initiative aims to accelerate decarbonisation in cement and concrete production — a sector responsible for 8% of global greenhouse gas emissions.

Through pooled purchasing power and guaranteed off-take agreements, SCoBA’s members will provide low-carbon concrete producers with the financial certainty needed to invest in new technologies and large-scale retrofits. This market-driven approach seeks to overcome a long-standing bottleneck in the industry, where suppliers hesitate to invest without visible demand and buyers struggle to source sustainable alternatives.

Ben Skinner of RMI described the alliance as a mechanism to “move the market”, enabling suppliers to pursue decarbonisation at scale. Prologis’ Keara Fanning added that the effort will help “bring next-generation solutions to scale” across global construction projects.

The alliance will also introduce a book-and-claim model — similar to renewable energy certificates — allowing companies to purchase the environmental benefits of low-carbon cement without the need for physical delivery. This approach helps bypass geographic limitations while funding clean production locally.

Start-ups such as Brimstone, a California-based low-carbon cement innovator, are also contributing data to support the alliance’s market expansion goals.

By linking capital, demand, and innovation, SCoBA represents a pivotal move toward decarbonising the built environment.

Discover how global construction players are aligning to reshape the future of concrete in the full story.